Untitled Spike Lee/Viagra Project
AKA: Rise
(SAG-AFTRA)
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Project Info
| Genre: | Comedy |
Production Info | |
| Current Status: | Wrapped |
| Last Shoot Dates: | January 2023 — March 2023 |
| Location: | Los Angeles, CA |
| Comments: | The musical is based on the David Kushner Esquire article All Rise: The Untold Story of The Guys Who Launched Viagra. It is inspired by the true events surrounding around Pfizer’s discovery and launch of the erectile dysfunction drug Viagra (Sildenafil), which was hatched as a treatment for heart-related chest pain only for researchers to find its game-changing qualities occurred below the belt. The little blue pill had immediate staying power in the global marketplace, perking up sex lives around the world. |
Keywords:
Creative Info:
- Spike Lee — Executive Producer
- Kwame Kwei-Armah — Director
Current Casting Info
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